Market Research
Find what buyers want, what competitors miss, and which angles are worth testing.
Each squad scans a specific source, ranks what it finds, and ships findings to the synthesizers. The result is a structured brief that cites every claim.
Pain points and buyer language
Questions and unmet needs
Community discussions and reviews
Reviews, pricing, market gaps
Brand reputation and complaints
Local market and behavior
Ranks pain points across all sources
Buying signals from autocomplete
People Also Ask content gaps
Search journey awareness → purchase
CPC estimates and advertiser pressure
Market consensus and strategic gaps
Unified keyword and intent strategy
Seasonality and campaign timing
Breakout trends and emerging demand
Newsjacking opportunities and PR risk
Each one is specialized, reads from the same brief, and can answer in plain language. Ask them anything from a hook critique to a media plan tweak.
Strategy and signal interpretation
Watches competitor moves and gaps
Hooks, angles, and creative direction
Budget allocation and channel mix
Landing page critique and rewrites
Ad-platform policy checks
Generates your weekly digest
Board-ready summary of every brief
Persistent context across every page
Every brief lands with the same structure. Run it once and your team knows exactly where to look for the angle, the hook, the budget, and the proof.
Bring your data in. Push results out.